Pernord-Ricard- Jameson Connect 2018
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Pernord-Ricard- Jameson Connect 2018
Pernord-Ricard- Jameson Connect 2018
How we connected
Pernod- Ricard hosts an annual concert dubbed “Jameson Connects Kenya” targeted at generating deliberate and sustained publicity around the Jameson brand and the event.
Riverwood communications won a competitive bid to be the media and publicity agency for the 2018 concert.
Pernod- Ricard hosts an annual concert dubbed “Jameson Connects Kenya” targeted at generating deliberate and sustained publicity around the Jameson brand and the event.
Riverwood communications won a competitive bid to be the media and publicity agency for the 2018 concert.
The Approach
What we did?
- Developed a strategic plan for the event publicity.
- Provided guidance on the overall PR plan for all events relating to Jameson Connects 2018
- Acted as a media and Artists liaison
- Pitched and managed One on One interviews
- Co-ordinating features, interviews and exposure opportunities
- Developed and Managed guest lists & RSVPS for artist meet and greet
The Outcome
The results
- Garnered media coverage on the pre and post event with hits valued at over USD 190,000 in advertising value.
- Increased sales for the Jameson brand during the season
- Sold out concert tickets.
- Increased digital media presence during the period.
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