Kenya Association of Hotelkeepers and Caterers (KAHC)
Where it begun:
Our long standing relationship with the Kenya Association of Hotel Keepers and caterers begun when one of our founder Directors worked in the newsroom and covered tourism beat. Charity was the 2006 winner of the best electronic media radio journalist KAHC media awards.
Once she left the newsroom and moved to public relations she headed the Public relations team that managed publicity of the inaugural Kenya Tourism Awards. The success of that event got KAHC interested in harnessing charity’s skill and interest in the tourism industry for their various advocacy initiatives and campaigns.
Riverwood Communications has worked with the KAHC since 2013 in providing strategic PR support and counsel for its Campaigns around Advocacy and Media relations. The Campaigns include supporting lobbying efforts around Tax and levies, Sanitation, Alcohol and Copyrights and Environmental issues among others.
The Approach
How?
Apart from offering Strategic counsel and planning for the various advocacy issues, Riverwood communications has assisted KAHC in stakeholder mapping and management initiatives, publicity campaigns, media concepts ,content generation and management.
Additionally, pitching and managing of targeted media interviews and hosting the relationship building events with CS appointees for the Tourism and Wildlife docket among others.
The Outcome
- Increased brand recognition for the association as the leading hotel lobby group in Kenya by key stakeholders including government, Industry, funding partners and media.
- Positioning KAHC as key voice in the tourism industry whose opinion is highly sought on matters to do with the industry.
- Positioning KAHC Board chairperson and CEO as opinion shapers for the industry.
- Well publicized media events.
Images
