Hemingways Collection
Unity in numbers
When Hemingways Collection called us in, they had a set of stand alone hotels in three main locations Nairobi, Watamu and the Mara. However what they were now looking to have was a chain of hotels within a brand. Which is where our journey with what has become known as Hemingways Collection, a group of Luxury Boutique hotels in Kenya begun.
The Approach
A brand is born
We worked with the properties to weave a story around Hemingways Nairobi, Hemingways Watamu and Hemingways Ol- seki Mara who now became recognized as brand hemingways collection.
Each property was branded to feature its unique selling point in view of its location and offering while positioning it as a value add to the collection.
Key messaging, fact sheets, separate logos for each property and one logo for the new born collection were developed across all communication channels both on traditional and new media.
Through media outreach, stakeholder engagements, digital media and marketing programs a group of three separate properties are now recognized for their unique offerings and as part of a brand referred to as the Hemingways Collection.
The Outcome
What makes us proud?
- Hemingways collection’s Nairobi property is listed on Trip Advisor Hall of fame after winning Trip advisor awards five years consecutively.
- Numerous media and stakeholder engagements have positioned Hemingways collection as a leading luxury Boutique hotel in East Africa.
- Increased social media presence and engagement.
- Increased digital media presence and awareness.
- Increased revenue for the brand
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