CMC Motors Group
Show me a good event, we shall provide you with the publicity you are seeking:
CMC Motors Group, the leading exclusive distributor of Ford, Mazda and Suzuki vehicles across Kenya was seeking to expand its Kenyan presence and as the franchise holder for the Mazda brand were launching 3 Mazda models :- Mazda CX9, CX5 and BT50.
They needed the right audience within the country to be informed of the new models that cut across the board to combine both luxury and comfort to meet the needs of today’s modern dynamic families.
The Approach
What we did:
We offered guidance on a targeted guest list within the motor industry for a successful launch event and developed an appropriate target media list for the event whilst ensuring 100% attendance.
Developed the Press material for the event, disseminated it to the target media, pushed for coverage and monitored coverage.
The Outcome
- Ensured positive media coverage on the launch with hits valued at over USD75,000 in PR value.
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